There are plenty of tools out there that make it easier to design Instagram Stories that capture attention.
Simply aim for consistency in how you present your brand.Īrtisan coffee brand Deathwish Coffee doesn’t have the most polished Instagram Story designs, but they do maintain their brand throughout.Ĭheck out the image below – notice the skulls, the black and red color theme, and the enthusiasm expressed with phrases like, “hell yes,” “just arrived!” and “Death Wish Coffee time!”īottom line, consistency is key.
As a consequence, their brands acquire no texture, no character, and no public trust.” “Too many companies want their brands to reflect some idealized, perfected image of themselves. Still, this doesn’t mean you have to be super-duper polished and perfect all the time.Īs billionaire founder of Virgin, Richard Branson said: Maintaining a certain “look” can help you capture people’s attention more often and build credibility. If you check out any top brand, you’ll see that they maintain a consistent appearance in all of their content.įor example, notice how Coca Cola's website, Instagram account, and YouTube channel all use our signature red branding:
You can’t create a strong brand without consistency. Be Consistent to Establish a Powerful Brand
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